Shen Fu Embroidery
Hip Hop Traditional Craft
Techno Princes Became the Best Spokesperson
Do you still remember the opening ceremony of the 2009 World Games Kaohsiung? The Techno Princes wearing large armors (each set is 8 kg) entered the site on scooters and rocked the audience with techno dances. The glamourous dragon embroideries on the armors shined under the LED lights and brought the party to its climax. Yes, the glorious armors were made by the third generation crafters of Shen Fu Embroidery in Puzi City, Chiayi County.
Puzi was one of the major production bases of fine embroidery products in the earlier history of Taiwan. Shen Fu Embroidery was formerly known as Kuo Chin Craft Company founded by the first-generation master, Mr. Chou Kuo-Chin. He made drawings and his wife embroidered the patterns. The two of them traveled all over Taiwan on a motorcycle to sell their embroideries, mostly for religious use. The second generation, Mr. Chou Chi-Yun, took over and began customization services. He expanded the workshop into a factory and sold products to wholesalers. The products were very popular for the fine craftsmanship.
The third generation reorganized the company into Shen Fu Embroidery and brought in creative ideas. One of the most popular prodcts is the mini version costumes of gods designed as emblets. And the armors of the techno princes are added with dazzling candies from the images of Candy Crush, fashionable laces and Swarovski crystals. When Prince Nezha meets video game icons, the clash created irristable charm. After that, several movies, like Din Tao and Lion Dancing hired Shen Fu to design their merchandises.
Infinite Creativities – When the old meets the new
Ranked the third among his siblings, Chou Rang-Ting, a creative illustrator, and his wife, a designer, are the brains behind product development. Their creativities make the store a fun place to shop. General Guan Yua��s Green Dragon Crescent Blade becomes a potholder and Mazua��s little shoes become coasters. Scroll of royal decree embroidered with dragon patterns becomes a tableware set. This tableware set was a gift for the guests at Chou Rang-Tinga��s wedding.