让传统工艺变young

【嘉义景点】神斧创意精品刺绣 - 创意精品|TaiwanDay

电音三太子成功代言

还记得 2009年,高雄世运会开幕主秀上,电音三太子穿着重达8公斤的战甲,骑着机车入场,大飙台客舞吗?当时三太子的战甲上满是由金葱、银葱线及丝头交织成的龙身刺绣,精致又华丽,在LED灯照亮下让远道而来的运动员及宾客,惊呼连连。那一夜,三太子最引人目光的战甲,就是来自嘉义县朴子市传承三代的刺绣店「神斧创意精品刺绣」。朴子早年是台湾刺绣重镇之一。神斧刺绣第一代周国钦成立「国钦工艺社」,自己绘图,太太手工刺绣,两人骑着机车环台推展各类宗教信仰绣品。第二代周至云接棒后,开始客制化服务,更把原先的工艺社扩大为工厂,把成品卖给中盘商,精致又特别的绣工,获得消费者青睐。

第三代逐渐接班后,首先建立并经营「神斧创意精品刺绣」品牌,同时结合文创,巧思设计缩小版神明衣,可以当摆饰或平安符袋。另外,三太子的战甲新图案是Candy Crush的缤纷糖果,加入蕾丝、施华洛世奇水钻等时尚元素,当东方的三太子爷遇上西方的电动游戏图腾,夯得不得了。陆续有电影《阵头》,以及尚未上映的《铁狮玉玲珑》电影版,都请神斧设计公仔及周边商品。

【嘉义景点】神斧创意精品刺绣 - 第二代周至云|TaiwanDay
【嘉义景点】神斧创意精品刺绣 - 创意精品|TaiwanDay

巧思创意令人激赏

担任行销的老三周让廷和擅长绘画、设计的太太,积极研发创意商品,让在神斧游逛成了一大乐事。关公的青龙偃月刀变成厨房隔热垫的造型;妈祖娘娘的三寸金莲,被设计成杯垫;还有取名「圣旨到」的环保筷组,运用传统皇帝御用的黄袍龙纹刺绣,在内衬缝制可放置环保餐筷的空间,周让廷结婚时就将这套环保筷组当成赠礼,让参加者爱不释手。

周家三兄弟成功地将爷爷传承下来的传统刺绣工艺,结合文化创意再造新话题,电音三太子的刺绣战甲已引起众多目光注意,期待神斧带领台湾刺绣工艺,再登另一波高峰。

【嘉义景点】神斧创意精品刺绣 - 精品刺绣神明衣作品|TaiwanDay

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Hip Hop Traditional Craft

Taiwan Travel : Attractions - Shen Fu Embroideryi??TaiwanDay

Techno Princes Became the Best Spokesperson

Do you still remember the opening ceremony of the 2009 World Games Kaohsiung? The Techno Princes wearing large armors (each set is 8 kg) entered the site on scooters and rocked the audience with techno dances. The glamourous dragon embroideries on the armors shined under the LED lights and brought the party to its climax. Yes, the glorious armors were made by the third generation crafters of Shen Fu Embroidery in Puzi City, Chiayi County.

Puzi was one of the major production bases of fine embroidery products in the earlier history of Taiwan. Shen Fu Embroidery was formerly known as Kuo Chin Craft Company founded by the first-generation master, Mr. Chou Kuo-Chin. He made drawings and his wife embroidered the patterns. The two of them traveled all over Taiwan on a motorcycle to sell their embroideries, mostly for religious use. The second generation, Mr. Chou Chi-Yun, took over and began customization services. He expanded the workshop into a factory and sold products to wholesalers. The products were very popular for the fine craftsmanship.

Taiwan Travel : Attractions - Shen Fu Embroideryi??TaiwanDay
Taiwan Travel : Attractions - Shen Fu Embroideryi??TaiwanDay

The third generation reorganized the company into Shen Fu Embroidery and brought in creative ideas. One of the most popular prodcts is the mini version costumes of gods designed as emblets. And the armors of the techno princes are added with dazzling candies from the images of Candy Crush, fashionable laces and Swarovski crystals. When Prince Nezha meets video game icons, the clash created irristable charm. After that, several movies, like Din Tao and Lion Dancing hired Shen Fu to design their merchandises.

Infinite Creativities – When the old meets the new

Ranked the third among his siblings, Chou Rang-Ting, a creative illustrator, and his wife, a designer, are the brains behind product development. Their creativities make the store a fun place to shop. General Guan Yua��s Green Dragon Crescent Blade becomes a potholder and Mazua��s little shoes become coasters. Scroll of royal decree embroidered with dragon patterns becomes a tableware set. This tableware set was a gift for the guests at Chou Rang-Tinga��s wedding.

Taiwan Travel : Attractions - Shen Fu Embroideryi??TaiwanDay

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